“Marketing That Can Make You A Successful Entrepreneur”
“Good marketing is no accident, but a result of careful planning and execution using state-of-the-art tools and techniques”
>>What is Marketing
Marketing is about identifying and meeting human and social needs.
A marketing is just game of developing the trust on people on same time or you can say MASS TRUST
You can see Marketing is everywhere. It starts even before the creation of a product and continues after the product is sold. You have to market your product or service or yourself (to build personal brand as a good Entrepreneur) in every phase of your business process.
Marketing is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
Marketing is a social process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.
“The aim of marketing is to make selling superfluous and to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy.” Peter Drucker
>>Marketing System
“Market” was a physical place where buyers and sellers gathered together to exchange goods. Now marketers view the sellers as the industry and the buyers as the market .The sellers send goods and services and communications(ads, direct mail, e-mail messages) to the market in return they receive money and information (attitudes, sales data).
>>Understanding Of Marketing Concept
Marketing concept holds that the key to achieving organizational goals is being more effective than competitors in creating, delivering, and communicating superior customer value to your target markets.
In 21st century, Business owner moved to new marketing concept named as Holistic marketing concept which is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies.
Holistic marketing acknowledges that everything matters in marketing — and that a broad, integrated perspective is often necessary.
>>Role of Marketing Communications
Marketing communications are the means by which company try to inform, persuade, and remind consumers — directly or indirectly — about the products and brands they sell. Marketing communications represent the voice of the company and its brands; they are a means by which the firm can establish a dialogue and build relationships with consumers.
Consumers can learn who makes the product and what the company and brand stand for, and they can get an incentive for trial or use.
Marketing communications allow companies to link their brands to other people, places, events, brands, experiences, feelings, and things.
Good marketing is all about good communication.
>>Marketing communication Mix
Marketing communication activities contribute to brand equity and drive sales in many ways ,by creating brand awareness, forging brand image in consumers’ memories, eliciting positive brand judgments or feelings, and strengthening consumer loyalty.
>>Why Branding Is Important
“The creation of a brand is a slow process. You grow a brand with the help of consistent marketing campaigns.”
Marketing helps you to reach out to the right person, with the right message, at the right time once you have your product ready to sell.
Marketing helps you to grow your brand with proper consistency. It is a slow process but when you create your personal brand your business will be on fire .your audience will communicate through your brand.
Lets talk about Apple ,everybody knows how apple setup itself. I am not talking about its journey ,I am talking about how a brand will work for your business growth. When apple comes into market nobody knows but after creating awareness about their importance and features it became a Brand. Now Apple sold out by their brand.
>>Evaluation Of Personal Branding(Mass-Trust Blueprint)
>To build a personal brand you need to learn new skills on your specific niche.
>Then you should work on different projects to use and enhance your skills which you have learned
>Then write what you have gained by working and learning process
>Then you can start a one to one consulting to your clients rather than working for other companies.
>You can then start mentoring to others (group of people) who want to become like you.
>Finally, you can have your own start-up. And VICEVERSA
CATT Funnel For Digital Marketing
Wealth= n^CATT
Where,
[n] — Niche(industry or your area of expertise)
C — Content
A — Attention
T — Trust
T — Transaction
Niche
Niche is segment of your targeted products or services the selection of niche plays a crucial role in your Success and Wealth creation.
Always select a niche where your Talent, Passion and Market for your product or service has a good chances .
Content
Once you choose your niche, you should start creating very useful content to your targeted audience (i.e., for people in your niche) through your blog posts, videos, webinars, lead magnets etc., which attracts them to read or go through it.
Attention
By creating and delivering good content to your audience, you can grab their attention. You can drive attention to your content using SEO,Social media, paid ads etc.
Trust
Once you attract customers to your funnel, then you should build a good rapport with your audience using Trip Wire Marketing (where you influence your audience to buy less cost products from you which gives more value than expected).
Transaction
After building trust you can convert your leads with natural sales methods.
Conclusion
In this article, you learned about the marketing and its concept. Then we have gone through a marketing mix and marketing system.
Next section we have gone through importance of communication ,branding and evaluation of personal branding. You learned the importance of building a personal brand. How a personal brand can help you get more opportunities and create your influence. Then you learned about the Mass Trust Blueprint to build your personal brand.
I talked Wealth creation formula Wealth= n^CATT digital marketing.
So I hope you find this article useful and you gained a lot of knowledge about marketing from this article.
I hope I’ve given you an insight or understanding on marketing fundamentals.
Hope you liked it.
Thank you!!
